Social Media Marketing
From content strategy to ad optimization, this course teaches you how to grow brands and drive engagement across platforms. Perfect for digital beginners or upskilling professionals.
Can you turn clicks into loyal followers?
Introduction
In today’s digital age, social media isn’t just for scrolling—it’s where brands are built, movements are sparked, and businesses thrive. Whether you’re a beginner or seeking to sharpen your marketing arsenal, this course equips you with hands-on strategies, platform insights, and content planning skills that convert. Ready to become the voice of tomorrow’s brands?
Course Curriculum Outline
- Introduction to Social Media Marketing
- Understanding Platforms: Facebook, Instagram, LinkedIn
- Market Research & Identifying Your Audience
- Setting Goals and KPIs for Social Media Campaigns
- Competitor Analysis Techniques
- Facebook Page Setup and Optimization
- Instagram Business Profiles and Content Themes
- LinkedIn for Business and B2B Strategies
- Content Buckets and Calendar Planning
- Crafting a Cohesive Brand Voice
- Visual Content Creation Essentials
- Captions, Hashtags, and Engagement Strategies
- Scheduling Tools (Meta Suite, Buffer, Hootsuite)
- Facebook and Instagram Stories & Reels Strategy
- LinkedIn Post Formats for Maximum Reach
- Facebook Ad Manager Introduction
- Campaign Objectives & Ad Formats
- Audience Targeting and Custom Audiences
- A/B Testing and Campaign Optimization
- Reviewing Insights & Analytics
- Instagram Ads Deep Dive
- Lead Generation with Facebook & LinkedIn
- Retargeting Strategies and Pixel Installation
- Budget Planning for Ad Campaigns
- Analyzing ROI and Conversion Metrics
- Influencer Marketing & Outreach
- Running Giveaways & Contests Effectively
- Community Management and Brand Advocacy
- Handling Negative Feedback and Crisis Response
- Increasing Organic Reach
- Trends & Algorithm Changes
- Social Listening Tools and Brand Monitoring
- Cross-Platform Campaign Strategies
- Mobile-First Content Creation
- Final Project: Social Media Campaign Design
- Weekly Review & Live Q&A
- Campaign Presentation & Pee Feedback
- Career Pathways in Social Media Marketing
- Freelancing vs. In-House Opportunities
- Certification Exam & Portfolio Readiness
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Our Commitment to Your Success
Hands-On Training
Practical exercises and real-world projects.
Expert Instructors
Industry professionals with extensive experience.
Personalized Feedback
One-on-one guidance and support.
Career Support
Portfolio development, job search strategies, and networking.
Cutting-Edge Resources
Access to the latest software and tools.
Frequently Asked Questions (FAQs)
This course is ideal for beginners, small business owners, aspiring digital marketers, and even professionals looking to upskill in the latest platforms and strategies.
No prior experience is required. We start from the basics and gradually progress to advanced strategies for platforms like Facebook, Instagram, and LinkedIn.
You’ll learn how to create and manage social media campaigns, run targeted ads, grow brand visibility, analyze performance metrics, and develop effective content strategies.
Yes. This course includes live simulations, campaign building exercises, content planning tasks, and platform-specific practice to give you hands-on experience.
Absolutely. Upon successfully completing the course, you’ll receive a professional certificate that can be added to your resume or LinkedIn profile.
This course is structured for 1 hour per day, Monday to Friday, over 8 weeks, allowing you to learn effectively without overwhelming your schedule.
We cover Facebook, Instagram, and LinkedIn in-depth—focusing on organic growth, paid ads, analytics, and strategy development for each.
Yes. We’ve designed this course to align with job roles such as Social Media Executive, Digital Marketing Assistant, Content Strategist, and more.
Yes. We offer ongoing guidance, including access to a peer network and monthly Q&A sessions with instructors.
Absolutely. We’ll walk you through user-friendly tools and strategies that don’t require any design or technical background.
