Google Ads & Analytics
Get hands-on training in search, display, and video ad campaigns with Google Ads. Learn targeting, bidding, and performance metrics in one comprehensive course.
Are your ads showing up when it matters most?
Introduction
Want to take your digital marketing career to the next level? Our Google Ads, Analytics, and AdSense course is your all-in-one solution to mastering paid advertising, measuring performance, and monetizing content. Whether you’re managing campaigns for a brand or launching your own product, this course is tailored to equip you with tools and real-time strategies that deliver results.
Course Curriculum Outline
- Introduction to Google Ads
- Understanding Pay-Per-Click (PPC) Advertising
- Google Ads Interface & Account Setup
- Campaign Types Overview (Search, Display, Video, App)
- Defining Campaign Goals & Budget Allocation
- Keyword Research & Google Keyword Planner
- Match Types & Negative Keywords
- Writing High-Performing Ad Copy
- Ad Extensions & Best Practices
- Creating & Launching Your First Campaign
- Conversion Tracking Setup
- Landing Page Optimization for PPC Success
- Quality Score & Ad Rank Mechanics
- Bidding Strategies: Manual vs Automated
- Google Ads Policies & Compliance Guidelines
- Introduction to Google Analytics
- Linking Google Ads to Analytics
- Analyzing Audience Behavior
- Measuring Ad Campaign Effectiveness
- Creating Custom Reports & Goals
- Introduction to Google AdSense
- Setting Up AdSense on Your Website
- Understanding Revenue Models (CPC, CPM)
- Ad Placement & Optimization Tips
- AdSense Policy Guidelines
- Advanced Targeting Options in Google Ads
- Remarketing Campaigns Setup
- Performance Max Campaigns
- Campaign A/B Testing & Optimization
- Local & Mobile Advertising Strategies
- Reporting & KPI Analysis
- Scaling Campaigns for ROI
- Industry Benchmarks & Trends
- Case Studies & Campaign Audits
- Troubleshooting Common Ad Issues
Reserve your Seat
Kindly fill in the details to reserve your seat
Our Commitment to Your Success
Hands-On Training
Practical exercises and real-world projects.
Expert Instructors
Industry professionals with extensive experience.
Personalized Feedback
One-on-one guidance and support.
Career Support
Portfolio development, job search strategies, and networking.
Cutting-Edge Resources
Access to the latest software and tools.
Frequently Asked Questions (FAQs)
Yes! We start from the basics and gradually build toward advanced techniques.
Absolutely. Each week includes practical assignments and live campaign creation.
No, but a general understanding helps. We cover all essentials.
A Google Account, a website (for AdSense practice), and willingness to learn!
Yes, after successful completion and project evaluation.
