SEO & Content Writing
Combine the power of search optimization and compelling writing. This course teaches you how to rank, convert, and drive traffic through organic content.
Is your content working as hard as it should?
Introduction
Ready to turn your words into revenue-driving assets? In today’s digital-first world, ranking high on search engines and producing powerful, engaging content is more than a skill—it’s a necessity. This course equips you with the tools to master SEO strategies and create content that ranks, converts, and builds authority.
Course Curriculum Outline
- Introduction to SEO: What, Why & How
- Understanding Search Engine Algorithms
- Keyword Research Basics & Intent Mapping
- On-page SEO Fundamentals
- Introduction to Content Writing Principles
- SEO Tools Overview: Google Search Console, Ahrefs, SEMrush
- Writing for the Web: Tone, Format & Structure
- Competitor Content Analysis & Benchmarking
- Optimizing Meta Tags, Titles & Descriptions
- Blog Structures: Evergreen vs Trending Content
- Long-tail Keyword Strategy
- Internal Linking & URL Structuring
- Content Calendar Planning & Topic Clustering
- Creating SEO-Friendly Headlines & Subheadings
- Call-to-Action Writing Techniques
- Image SEO & Multimedia Optimization
- Technical SEO Basics (Crawlability, Indexing, Mobile Responsiveness)
- Writing Product Descriptions & Landing Page Copy
- SEO for E-commerce & Local Listings
- Google Algorithm Updates: What to Watch For
- Guest Blogging & Outreach Strategies
- Link Building Techniques That Work
- Writing for Social Media vs Blog vs Email
- Measuring Content Performance with Analytics
- SEO Reporting & Progress Tracking
- Video SEO & YouTube Optimization Basics
- Voice Search Optimization Techniques
- Storytelling in Content Strategy
- SEO Pitfalls to Avoid & Common Myths
- Preparing for Google Algorithm Changes
- Freelancing as an SEO Content Writer
- Creating Your SEO Portfolio Website
- Effective Content Distribution Strategies
- Working with Clients: SEO Proposals & Agreements
- Mock Client Brief: Writing, Editing, Optimizing
- SEO Project Recap & Live Website Review
- Peer-to-Peer Feedback on Content Writing
- Advanced Keyword Strategy & Competitor Audits
- Content Audit and Fixing Underperforming Posts
- Career Paths in SEO & Content Marketing
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Our Commitment to Your Success
Hands-On Training
Practical exercises and real-world projects.
Expert Instructors
Industry professionals with extensive experience.
Personalized Feedback
One-on-one guidance and support.
Career Support
Portfolio development, job search strategies, and networking.
Cutting-Edge Resources
Access to the latest software and tools.
Frequently Asked Questions (FAQs)
No prior experience is needed. We start from the basics and guide you through to advanced skills.
Yes. We provide hands-on training with major SEO tools.
It balances both equally, helping you become an SEO content strategist, not just a writer.
Yes, you will work on blog posts, landing pages, and SEO audits based on real scenarios.
You can work as an SEO specialist, content strategist, freelance writer, or digital marketing executive.
